S PHASE EXPANDS SAAS MOBILE ANALYTICS, COMPLIANCE AND MEETING MANAGEMENT SOLUTIONS

S Phase, an Atlanta-based leader in strategic medical communication services for biopharmaceutical clients, today unveiled a suite of SaaS mobile apps that set new standards of excellence for business intelligence, compliance and meeting management. These tools simplify the upstream portion of data management and seamlessly connect to a cloud-based data warehouse for instantaneous downstream reporting even on mobile devices.

“The launch of these three best-in-class solutions demonstrates our commitment to a mobility-first approach and to remaining leaders in providing medical educational programming to biopharmaceutical companies,” said Deborah Prince, Chief Commercial Officer and President of Speaker Bureau Programming.

  • M3 (Mobile Meeting Management): A powerful and efficient on-site meeting manager, M3 runs as a native iOS application on Mac devices and is fully integrated with real-time program/HCP information and all supporting documentation. M3 replaces paper-based inefficiencies, feedback delays, and other redundancies, providing a fully transparent, real-time environment that automatically feeds program information to highly flexible analytic data profiles.
  • MDR (Monitoring Dashboard and Repository): Developed primarily for Compliance, MDR provides on-demand access to highly granular program and attendee data, has advanced search and filtering capabilities, and houses compliance-related documents available in real time. MDR also preemptively flags non-compliant processes and transactions and archives them to ensure appropriate record retention.
  • ASTOUND (Analytic Services To Optimize UNderstanding of Data): ASTOUND is an elegant analytics engine that offers standardized, customized, and ad hoc reporting for various end-user groups. This cloud-based core KPI platform (mobile friendly and user optimized) can be tailored for Operations, Marketing, Compliance, and Sales, to deliver high-level and granular detail to support your reporting and dashboard needs. Flexible dashboards layer multifaceted visualizations from an array of datasets to effectively inform strategic recommendations. Modules include market saturation and impact analysis heat maps, ROI tracking, budget management and forecasting, speaker recruitment spatial analysis, and more. Responsive filtering provides the ability to drill down through business-specific nuances and optimize program allocation, placement, and effect.

According to Jeff Giampalmi, CEO of S Phase’s parent company Conisus, “We’re thrilled to provide these innovative SaaS mobile-based solutions to our clients. S Phase’s ability to provide strategic services and profound customer insights based on our analytics platform will allow clients to differentiate their brands in an increasingly competitive marketplace.

About S Phase

Based in Atlanta, S Phase is a leading provider of strategic medical communication services to the biopharmaceutical industry. We are dedicated to improving the care of patients with serious or life-threatening conditions by delivering superior medical education programs to healthcare professionals. Our goal is to provide best-in-class strategic services while demonstrating unrivaled service to healthcare professionals and clients ensuring that all operations reflect the highest degree of integrity.

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February 4: World Cancer Day

WeCan_Main logo

World Cancer Day (WCD) is dedicated to increasing global awareness and education to prevent, detect, and treat all types of cancer. On this special day, people in all corners of the world gather to encourage and inspire positive action in our communities and governments in the fight against cancer. To learn more about World Cancer Day and to see how our friends around the globe are celebrating awareness today, check out this link: http://www.worldcancerday.org/

This year’s new initiative is the Talking Hands campaign, a fun and easy way to use social media to spread the message that “We can. I can.” take action to help prevent and fight cancer. To learn more about the Talking Hands campaign, visit: http://www.worldcancerday.org/sites/wcd/files/atoms/files/WCD16_TalkingHandsToolkit_EN_0.pdf

 

targeting cancer

Some ideas on how you can help your loved ones or your community: 

 All_ICanKeyMessages_WCD2016

Some ideas on how your organization can make an impact:

All_WeCanKeyMessages_WCD2016

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This year, Conisus made charitable donations to the Leukemia & Lymphoma Society, Gilda’s Club New York City, and the Bonnie J. Addario Lung Cancer Foundation.

Atlanta, November 24, 2015 – Before every cancer diagnosis, there’s a human being. A family member. A loved one. A person—both before a diagnosis and every single day thereafter. The fight against cancer is always a fight on behalf of persons. This fight is personal. And we’re honored to support that fight both through our corporate mission and our charitable giving.

This year, Conisus made charitable donations to the Leukemia & Lymphoma Society, Gilda’s Club New York City, and the Bonnie J. Addario Lung Cancer Foundation, each of which are briefly described below.

The Leukemia & Lymphoma Society (LLS) is the tip of the spear for advances in blood cancer treatment. Describing itself as “a catalyst for collaboration,” LLS has a large number of active research projects, effective partnerships in Pharma and Biotech, and powerful patient advocacy. The LLS mission is simple—“to find cures and ensure access to treatments for blood cancer patients”—and their success is inspiring.

Gilda’s Club New York City (GCNYC) is a remarkable organization whose focus on individuals with cancer always includes the family and friends who fight alongside them. GCNYC was founded in 1995 by Gene Wilder, in loving memory of his wife Gilda Radner, the iconic Saturday Night Live comedienne lost to ovarian cancer in 1989. GCNYC offers comprehensive cancer support free of charge. Over the years, GCNYC has seen extraordinary success: “Since 1995, more than 11,000 individuals and families have visited our Clubhouse in the West Village in Manhattan or one of our off-site locations with hospital partners around New York City.”

Founded in 2006, the Bonnie J. Addario Lung Cancer Foundation (ALCF) is a world leader in lung cancer research, early detection, education, and treatment. One of the largest nonprofit organizations of its kind, ALCF has raised approximately $25 million for lung cancer research in its mission to “extend and enhance the lives of patients and families affected by lung cancer.” Since its founding, ALCF has remained “patient-founded, patient-focused, and patient-driven.”

Conisus
Founded in 1999 and based in Atlanta, Conisus is a leading provider of strategic medical communication services to the biopharmaceutical industry. We are dedicated to improving the care of patients with serious or life-threatening conditions by delivering superior medical education programs to healthcare professionals. Our goal is to provide best-in-class strategic services while demonstrating unrivaled service to healthcare professionals, clients, and educational supporters, ensuring that all operations reflect the highest degree of integrity.

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Lessons From the World of Fashion: Know Your Customers

In his book Always in Fashion, Mark Weber writes, “Successful marketing depends on understanding your customer.” During his time as divisional president at Van Heusen, the company spent most of its marketing budget advertising to men, as it sold men’s clothes. After digging for deeper customer insights, Mark discovered a large percentage of men’s shirts were actually purchased or purchase-influenced by women. Yet most men’s clothing designers and manufacturers spent the majority of their time and money advertising in men’s magazines. Based on these data, Mark decided to try something different by advertising exclusively in women’s magazines. This was the first time anyone working in men’s fashion had spent their entire budget advertising in women’s magazines. Mark’s research and instincts were right, and this decision resulted in the first billion dollar year for Van Heusen.

Irrespective of the industry you operate in, uncovering customer insights that may be below the surface or not readily obvious separates good marketers from great marketers. Often times, marketers take information given to them from market research and other sources and act on these data instead of challenging them. Challenging the status quo takes analytical skills, confidence, and creativity. Employees who identify innovative ideas or solutions and dig for deeper customer insights will differentiate themselves from their peers. Always ask yourself and your employees how to generate “more poetry” and “less prose.”

Mark Weber, Always in Fashion: From Clerk to CEO—Lessons for Success in Business and in Life

For more information: http://www.mhprofessional.com/product.php?isbn=0071849394

Jeff Giampalmi

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Lessons From the World of Fashion: Premium Providers

In his book Always in Fashion, Mark Weber writes, “Marketing is the sum total of everything you do to build your brands. Everyone who has a product is constantly thinking, What can I do to make my brand more important? What can I do to make my brand more valuable? What can I do to make my brand demand a higher price point? What can I do to make sure my brand lasts the test of time? What can I do to make sure my brand is the chosen brand against my competitor? How do I make sure I don’t wake up one day and be irrelevant? These are the things marketers worry about.”

These questions apply within and outside of the fashion industry. I am always asking my team, How do we continue moving up the value chain and being viewed as a premium provider? Why are some people or clients willing to pay a higher price for better quality while others are not? Why is there more pressure to deliver when you are a premium provider versus a low-cost provider? These are important questions to ask when your company is viewed as a premium provider of products or services. The pressure to execute flawlessly is much more intense the higher you move up the value chain. And the consequences for failing to execute are severe. I am a strong believer that most people are willing to pay more for better-quality products and services if these products and services deliver on everything promised. If you are a marketer or aspiring marketer and you desire to be positioned in a premium market, ask yourself these questions and then ensure you are set up to deliver and meet or exceed expectations.

 

Mark Weber, Always in Fashion: From Clerk to CEO—Lessons for Success in Business and in Life

For more information: http://www.mhprofessional.com/product.php?isbn=0071849394

 

Jeff Giampalmi

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Lessons From the World of Fashion: Multidimensional

In his book Always in Fashion, Mark Weber writes, “For you to compete, it’s not okay to be good at something to get to the top. If you go into finance and you’re good, you’re competing against great; if you transfer into sales, again you’ll be competing against sellers who are great, and if you’re just good, you’re not going to get to the top.”

The point here is that you need to be well-rounded and have a strong understanding of multiple aspects of business. You can’t be expert at every discipline, but you can move into different positions that give you a different perspective on the business or ask for a mentor to teach you components of business that you need to improve. If you are a great salesperson, then ask to learn more about marketing; if you are a great manufacturer, then pursue learning opportunities in product design; etc. And finally, understanding the financials is critical to excelling in a senior-level position. There are few, if any, senior-level executives who don’t know how to manage a P&L and fewer who stay in these positions if they can’t achieve budgeted financial targets on a consistent basis.

 

Mark Weber, Always in Fashion: From Clerk to CEO—Lessons for Success in Business and in Life

For more information: http://www.mhprofessional.com/product.php?isbn=0071849394

 

Jeff Giampalmi

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Lessons From the World of Fashion: Change

In his book Always in Fashion, Mark Weber discusses how he didn’t accept the norm. He writes, “Instead I disrupted the system. I didn’t like what was happening even though it was comfortable for everyone else in the company. I wanted to dig and figure out how this process could work better. Was there a more efficient way to operate?”

There are two types of change; the first is evolutionary change. This type of change occurs incrementally and builds on or improves existing processes, procedures, etc. The other type of change is disruptive change. This type of innovation creates a new market and value network. Examples of disruptive companies include Uber, Google, DJI, Twitter, and Airbnb. New products and services that change the world (through disruptive change) are rare; most change within companies is evolutionary. Evolutionary change is also very powerful and can improve an organization considerably. The point Mark makes regarding change is to challenge the status quo and refuse to accept things just because they have always been done a certain way. Always question the current system and push yourself to create a better way rather than accept the historical norm. Being a “change agent” can improve your company and your status within a company.

 

Mark Weber, Always in Fashion: From Clerk to CEO—Lessons for Success in Business and in Life

For more information: http://www.mhprofessional.com/product.php?isbn=0071849394

 

Jeff Giampalmi

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